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The truth about taglines
A slogan sells. A tagline tells. Taglines share your story. In a few well-crafted words, your tagline should explain what you do, how you do it, and/or why your audience should want what you offer. And...
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If it ain’t broke…
I’ve never been a fan of change for change sake. There’s a trend for national brands to revert to the taglines of their past – to the classics that have already been etched in the minds of consumers...
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Death of the fluffy tagline
I witnessed some “interesting” advice on taglines the other day. Last Saturday, I attended a leadership training for a volunteer organization. One of the handouts included an article about crafting...
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Challenge: “Green” Luxury Vehicle Shirt Slogans
Earlier today, someone on the MarketingProfs.com forum needed some tagline help: “I am looking at developing a range of t-shirts for a client of mine that must incorporate a ‘green’ message. I am...
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Classic Words that Stick
I love the classics. TaglineGuru.com developed a fantastic list of the best-ever taglines since 1948. What a joy to read, and to examine how each short line connects with its audience. But further...
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Resource for Non-Profit Taglines
It’s nice when I can do a blog post by simply saying “Ditto” to other people’s great information. Here’s a free down-loadable report from Nancy Schwartz for non-profits developing marketing taglines...
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Changing Minds by Changing Words
Finding the right words – crafting an exact persuasive image – is like using your pen as a surgeon’s scalpel. Of course, you don’t have to be a brain surgeon to craft a strong slogan, but those...
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